SME Pro-Enterprise Office
The SME Pro-Enterprise Office ("SME PEO") is established under Enterprise Singapore.
The SME PEO will work with Government agencies to streamline regulatory processes and reduce compliance burden, enabling enterprises to capture business opportunities. In doing so, the SME PEO will:
- Triage and direct regulatory feedback received from businesses to relevant public agencies for review;
- Establish and track Whole-of-Government case management service standards on regulatory issues; and
- Analyse the enquiries and feedback received, monitor resolution outcomes and identify systemic regulatory issues.
Agreement - Terms
SME PEO will help you obtain responses to the regulatory enquiry and/or feedback that you submit to us (the “Services”). After you submit your enquiry and/or feedback, we will conduct preliminary assessments and direct your enquiry and/or feedback to the relevant government agencies for their responses.
Terms
To provide you with our Services, we may collect, handle and disclose personal information about you ("Personal Data"). This includes information related to you as an individual as well as non-personal information provided by you.
In these Privacy Statement, the words "we", "our" and "us" refer to the SME PEO or Enterprise Singapore, as applicable.
In using our Services, you agree and consent to Enterprise Singapore’s collection, use and disclosure of Personal Data according to the terms and conditions of this Privacy Statement.
Examples of Personal Data may include your public IP address, full name and address, email address and location data.
All Personal Data are electronically stored and transmitted using secure systems.
This webpage may contain links to third-party, non-Government sites whose data protection and privacy practices may differ from Enterprise Singapore’s practices. We are not responsible for the content and privacy practices of such other webpages and encourage you to read the privacy statements of those sites.
1. Personal Data Processed by Enterprise Singapore
1.1 Browsing Our Website
When you browse the SME PEO webpage, your browser provides Enterprise Singapore with the necessary data for the webpage to be displayed. Such data includes:
- Your public IP address
- Date and time of browser request
- GMT difference
- Webpage(s) visited by you
- HTTP status code
- Amount of transferred data
- Referrer URL
- Type of browser
- Browser version and language
- Operating system and interface
- Screen resolution
- Language settings
This data is processed by Enterprise Singapore to ensure that SME PEO webpage is stable, safe and functional. We may also use cookies across our website to improve your user experience. You may enable or disable cookies under your settings.
1.2 Tracking Cookies on Our Website
Google Ads - Enterprise Singapore uses the Google Ads and Remarketing Lists features of Google Analytics for Display Advertising. Both Enterprise Singapore and Google use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie). This means that you might see Enterprise Singapore’s ads on other websites you visit.
To opt out of Google Analytics for Display Advertisers (including Google Ads) and customised Google Display Network ads, go to the Google Ads Preferences Manager. You may also download to opt-out of Google’s personalised ads.
Facebook - Enterprise Singapore uses the tracking pixels and “Custom Audiences” from Facebook on our webpage. This means that if you click on a Facebook ad and are redirected to our webpage, your user behavior can be tracked. This enables us to measure the effectiveness of Facebook ads. This data is stored by Facebook and may be used for its own promotional purposes, in accordance with Facebook’s Data Usage Policy. A cookie may also be stored on your computer. You can change your ad settings on Facebook.
1.3 Contacting SME PEO
In using our Services, we may collect your Personal Data. Such Personal Data may include your name, email address and any other Personal Data provided by you to SME PEO so that we may address your enquiry and/or feedback, conduct research and improve our services. We may disclose this information to other Government agencies and/or non-Government entities to serve you more efficiently and effectively, and for the above purposes, to the extent that such sharing is not prohibited by Singapore law.
We will not share, sell or rent your Personal Data to third party non-Government entities, except in instances where such entities have been authorised to carry out specific Government services.
If you had previously given Personal Data to Enterprise Singapore and/or other Government agencies, this might be auto-populated. This saves you the trouble of repeating previous submissions. If the data is outdated, please update it. We will retain your Personal Data where necessary to serve you effectively.
1.4 Social Media
If you follow Enterprise Singapore on social media networks or public forum accounts (e.g. Instagram, Facebook, LinkedIn, Twitter), your social media network or public forum accounts may provide us with information such as your public profile, email address, friends/follower lists on such social media networks and/or public forum accounts. Please refer to the privacy policies of such social media network providers for more information.
2. Recipients
2.1 Personal Data may be transferred to relevant Government agencies for processing, as described in Clauses 1.2 to 1.4, but only when such transfers are not prohibited by law.
3. Storage of Personal Data
3.1 Personal Data collected by Enterprise Singapore will be stored for as long as it is needed for the relevant purposes set out in Clause 1.
4. Your Rights
4.1 You may ask us for access to your Personal Data provided to and stored by Enterprise Singapore, if it is not exempted by law. You may also ask us to correct an error or omission in your Personal Data. Where justified, you may ask us to remove or restrict your Personal Data in processing. You may withdraw consent for your Personal Data to be processed at any time, without affecting any data processing activities that might have taken place before you withdrew consent and without affecting any other existing legal justification of the data processing activities. To exercise the above rights, fill up the FormSG: https://go.gov.sg/smepeodata.
5. Cookies on SME PEO’s webpage
5.1 This webpage uses Google Analytics, Adobe Analytics, cookies and similar technologies to distinguish you from other users and to analyse user behaviour and interaction on our webpage. These technologies help Enterprise Singapore enhance user experience on our webpage.
Your browser automatically sends certain information to Google Analytics and Adobe Analytics. Cookies are used to collect information on how visitors use this webpage. The information may be collected anonymously and used to report on the number of visitors to this webpage, where they have come from, and the pages that they have visited.
Google Analytics and Adobe Analytics cookies are valid for up to two years or unless you clear your cookies.
6. Privacy Statement Updates
6.1 This Privacy Statement may be revised and updated from time to time at Enterprise Singapore’s sole discretion. Any new updates will always be posted on this webpage and we will try, but are not obliged, to give notice of significant changes in the Privacy Statement. Please check for updates to this Privacy Statement each time you submit information to Enterprise Singapore. If you disagree with the changes, please do not submit any information to Enterprise Singapore. If you continue the submission of information to Enterprise Singapore after changes to this Privacy Statement have been made, such use will constitute acceptance of the updated Privacy Statement.
7. Contact Us
7.1 Please contact Enterprise Singapore by filling up the FormSG: https://go.gov.sg/smepeodata if you have any enquiries and/or feedback on our Privacy Statement, data protection policies and procedures. You may also contact us if you need more information on, or access to, data that you had previously provided to Enterprise Singapore.
