Reach consumers through touchpoints like physical stores, websites, apps, social media platforms, or self-operating kiosks, fully integrated across different systems to ensure a smooth customer journey.

As businesses look to reposition how brick-and-mortar stores fit into the customer journey, experiential service innovation has become a key focus for brands. You can create a brand experience centre that’s integrated with your online channels to provide customers with a seamless and enjoyable retail experience.

• Successfully used both online and offline platforms to enter global markets.
• Now retailing in over 40 destinations worldwide.

• Leveraged omnichannel retail to expand its presence to Hong Kong, Japan and Southeast Asia.

Online sales as a proportion of total retail sales in Singapore doubled, going from 6 percent in 2019 to 12 percent in 2020. Beyond selling online stores, retail businesses are also using automation, artificial intelligence, big data and augmented reality to effectively manage both front-of-house and backend operations.

• Used virtual reality simulations to help customers explore the interiors of their future homes.

• Introduced a radio-frequency identification (RFID) system to manage its inventory and allow self-checkout.