The Chinese government is committed to achieving carbon neutrality by 2060, with an emphasis on developing a robust green economy. This creates ample opportunities for Singapore companies to sell their products and services in China with sustainability in mind. These include areas such as green buildings, alternative energy and circular economy. For instance, China has strict new energy efficiency and building standards that must be met. Businesses that can meet these standards in unique or economically competitive ways may find success in this market.

Focus on innovative low carbon solutions that are able to reduce the negative impact on the environment, and optimise the use of limited resources and assets as you seek opportunities in China.

Home to more than 150 unicorns, China is viewed as one of the most promising markets in the world for technology innovation. The development in China’s robotics sector has progressed leaps and bounds over the past years. With the emergence of new technologies such as the Internet of Things and big data, the Chinese government has launched several initiatives to ease entry for foreign entrepreneurs and investors eager to access the Chinese market. Our Global Innovation Alliance (GIA) programmes support Singapore startups and tech companies looking to enter China’s market, as well as partner Chinese tech firms looking to scale up in Asia through Singapore.

• GIA Beijing
• GIA Shanghai
• GIA Shenzhen
• GIA Suzhou

China is home to an ever evolving consumer market that is ripe with opportunities for foreign businesses looking for market entry. Its growing middle class – with rising purchasing power and desire for quality foreign products – makes China a key market for international brands.

Its sophisticated and fast moving online-to-offline (O2O) market allows new retail concepts to take off quickly. With the meteoric rise of e-commerce and social media marketing in the last decade, modern Chinese consumers have higher expectations such as unique and personalised experiences, and on-demand services.

Be on the lookout for the latest Chinese trends, and stay versatile to adapt to the nation’s ever-evolving consumer preferences to get ahead of the competition.

China’s manufacturing sector is undergoing a transformation. In a bid to bolster the technology and market competitiveness of the sector, there is a shift to digitalise more than 70% of large-scale Chinese enterprises, making China a global centre of technology innovation, smart manufacturing, and application.

With Singapore’s manufacturing experience and track record in serving global high-technology manufacturers, opportunities are plentiful for collaborating with Chinese manufacturers to create “smart factory” standards and solutions for the world.