Enhanced Visual Merchandising Programme
For heartland enterprises to refresh your store layout and designs.
About
Refresh your store layout and develop capabilities in digital and visual merchandising.
The Enhanced Visual Merchandising Programme will provide stronger support for heartland shops to build proficiency in content development and visual merchandising strategies. The programme includes training, consultancy, and shopfront makeovers.
The enhanced programme will provide more support, with grant support on higher qualifying costs of up to S$60,000 to support heartland shops that wish to pursue larger-scale projects.
More information about the programme will be released at a later date.
Eligibility
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Business entity is registered and incorporated in Singapore -
Has a minimum of 30% local shareholding
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Has a group annual turnover not exceeding S$100 million per annum based on the most recent audited report, or group employment not exceeding 200 employees
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The company's directors, shareholders and related companies, from the same trade, have not previously applied for the visual merchandising programme
Participating heartlands must also:
- Operate a physical shopfront in HDB estates
- Complete the visual merchandising programme with the appointed vendor and attend the arranged training sessions; and
- Commit to use the solution for at least 12 months.
At the end of the programme, both the visual merchandising vendor and the company are to sign an agreement to indicate that the project was completed.
Case studies
"We learnt a lot from the Visual Merchandising programme, especially in product display. It is easier for customers to browse our products and the retail space can comfortably accommodate more customers now. Our shop has become more attractive and potential customers who pass by are more willing to enter and check out what we offer.” (translated)
Mr Edvin Chen
Owner of Bike Station
“The best part of the programme is having a visual merchandising consultant to guide and assist me. While I can beautify my shop on my own, it is different from having someone specialised in this field to advise and impart new skills and knowledge to me.” (translated)
Ms Joy Ng
Owner of PlayYard
Enhanced Visual Merchandising Programme
Enhanced Visual Merchandising Programme
