About

Organise innovative placemaking activities, such as community engagement activities, public art installations, workshops, and thematic festivals.

Enjoy a complimentary one-to-one advisory and receive up to 50% support on eligible costs for selected placemaking activities, capped at S$10,000 support per project.

Supportable areas include:
  • Third-party consultancy
  • Hardware, equipment and software
  • Marketing
  • Professional services (e.g. event management, branding/creative works, audit)

The HEPG does not support operational costs and commonly found placemaking activities in the heartlands, such as festive light ups, bazaars and traditional night markets.

Click to learn more


Eligibility

  • Check
    Business entity registered and incorporated in Singapore
  • Check
    Has a minimum of 30% local shareholding
  • Check
    Has a group annual turnover not exceeding S$100 million per annum based on the most recent audited report, or group employment not exceeding 200 employees
  • Check
    Owns a physical storefront or shop and operates a business in the heartlands

 

Ready to apply?
Connect with our Business Advisors from HECS for a free consultation by calling 6741 3429 or clicking the button below.

Resources


Other ways we help

HGD - Visual Merchandising Solutions

Enhanced Visual Merchandising Programme

Refresh your shopfront, layout and design with the help of our appointed vendors.

Heartland Innovation and Transformation Programme

Heartland Innovation and Transformation Programme (HIT)

Join a 12-month programme that provides training courses and a conducive innovation ecosystem.